Certificate Course on: Digital Marketing 1500

  • Duration: 30 hours

  • Per Day: 1-2 Hours
Digital Marketing

The Training session will be live *Recorded lectures will be available

Week Duration Topic Contents
Week 1 1-2 Hours Market Research Intro.
  • How to Find a Hungry-to-Buy Audience with 3 Simple Questions
  • How to Get Responses to Your Survey
  • How to Analyse Your Survey Results
  • How to Get Valuable Feedback Without Sending a Survey
  • Assignment
Week 1 1-2 Hours Email Marketing.
  • Why Market Your Business with Email?
  • How to Create a Free Mailchimp Account
  • Add Opt-Ins & Pop Ups to Your Website for Free
  • Collect Emails Without a Website
  • Create an Email Campaign with Mailchimp
  • Write Email Subject Lines That Get Opened
  • Email Marketing Analytics
  • Assignment
Week 1 1-2 Hours YouTube Marketing Overview
  • YouTube Marketing Overview
  • Update: Creator Studio is Now YouTube Studio
  • YouTube Marketing Strategy
  • How to Find Video Ideas with Competitor Analysis
  • How to Find YouTube Video Ideas with Keyword Research
  • YouTube Account Setup
  • YouTube Account Optimisation
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • Enable Custom Thumbnails
  • YouTube Thumbnails
  • YouTube Cards
  • New YouTube Cards External Link Requirements
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetisation
  • New Monetisation Requirements YouTube
  • YouTube VidIQ (Free Tool)
  • YouTube - Increase Subscribers by 400%
  • YouTube Ads
  • YouTube Analytics
  • Assignment -
Week 1 1-2 Hours Linkedin Marketing
  • Linkedin Account Setup & Optimisation
  • Linkedin Connections Hack
  • Linkedin InMail Hack
  • Linkedin Viral Posts
  • Linkedin Blog Traffic
  • Linkedin Groups
  • Linkedin Company Page Setup
  • Linkedin Ad Credits ($50 Free)
Week 2 1-2 Hours Google Analytics
  • Main Tools for Analysis
  • How to Analyse Real Time Reports
  • How to Analyze Audience Reports
  • How to Analyze Acquisition Reports
  • How to Analyze Behaviour Reports
  • How to Analyse with Segments
  • How to Track Marketing Campaigns with Campaign Tagging
  • Campaign Tagging Example
  • How to Use Benchmarking Reports to Grow a Business
  • How to Set Up Custom Dashboards for In-Depth Analysis
Week 2 1-2 Hours Google Analytics
  • How to Set Up Event Tracking in Google Analytics
  • Goal Value: Rule of Thumb for Assigning Dollar Amounts
  • How to Set Up Custom Alerts For Traffic Spikes/Drops
  • How to Remove Spam Traffic from Google Analytics
  • Use Machine Learning to Understand Your Data (Analytics Intelligence)
  • How to Manage Multiple Google Analytics Accounts
  • How to Link Google Adwords to Google Analytics
  • Assignment - Google Analytics
Week 3 1-2 Hours Facebook Ads
  • 7 Keys to Facebook Advertising Success
  • Facebook Success Stories
  • How to Set Up An Advertising Account
  • Boost Posts vs. Ads Create Tool vs. Power Editor - Updated
  • Key Ad Policies (Facebook & Instagram)
  • Facebook Ad Structure
  • Create Your First Ad - Choose a Campaign Objective
Week 3 1-2 Hours Facebook Ads
  • Targeting by Location & Demographics
  • Targeting By Interests
  • Targeting By Behaviours & Connection
  • Ad Placements
  • Budgets
  • Ad Creative
  • Tips to Write a Winning Ad
  • Place Ad Order
  • Key Advertising Terms
Week 3 1-2 Hours Facebook Ads
  • Ad Reporting
  • How to View Your Billing Summary
  • Facebook Pixel
  • How to Install the Facebook Pixel for Apps
  • Website Custom Audiences
  • Email List Custom Audience
  • Page Engagement Custom Audiences
  • Video Views Custom Audience
  • Lookalike Audiences
  • Page Likes With Custom Audiences
Week 3 1-2 Hours Facebook Ads
  • Video Ads
  • Lead Ads
  • Instagram Ads
  • Dynamic Ads For Ecommerce
  • Collection Ads for Ecommerce
  • Canvas Ads
  • Offer Claim Ads
  • Local Awareness Ads - Updated
  • Event Response Ads