Certificate Course on: Corporate Communication 1500

  • Duration: 30 Hours

  • Per Day: 1-2 Hours
Corporate Communication

The Training session will be live *Recorded lectures will be available

This course provides a comprehensive introduction to corporate communications and public relations: it is for any one with an interest in corporate communication,or any one seeking to under stand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stake holders to prosper. This include sactors external to the organization-customers, governments and civil society organizations–but also stake holders within corporations themselves, such as employees, managers and investors.

Week Duration Topic Contents
Week 1 1-2 Hours Understanding Organizational Communication
  • Defining structure of an organization
  • Management hierarchy
  • Various kinds of communication in an organization
  • Interface of corporate communication department with various management disciplines
Week 1 1-2 Hours Understanding Corporate Communication
  • Definitions, concept and genesis of CC
  • Difference and similarities between PR and CC
  • Publics in CC - Financial publics, media, opinion makers, government, elected representatives
Week 1 1-2 Hours Corporate Communication Tools
  • Lobbying
  • Sponsorship
  • Financial communication
  • Corporate reputation
  • Corporate identity
  • Media mileage
Week 1 1-2 Hours Corporate Identity and Corporate Brand Management
  • Defining corporate identity
  • Integrating corporate identity into communication process
  • Definition and role of corporate image
  • Corporate brand management
Week 1 1-2 Hours Understanding Business Communication
  • Definition and scope of business Communication
  • Effective business messages
  • Basic forms of communication
  • Communication structure in an organization, line and staff management
  • Physical and psychological barriers in business communication
Week 2 1-2 Hours Communication in Team and Intercultural Communication
  • Verbal Communication: Model, elements, oral communication skills and the art of conversation- listening and conversational control
  • Non-verbal Communication: non-verbal cues, common characteristics and guidelines for developing non-verbal communication skills
  • Groups Dynamics and conflicts in teams
  • Effective communication in small and large groups: debates, discussion, meetings, seminars and presentations, negotiation and persuasion skills
  • Types
Week 2 1-2 Hours Creating Contents for Internal/External Use
  • Principles of effective writing: the style of technical communication
  • Writing proposals, minutes, memo, notice, circulars and business reports
  • Content creation for cyber media - e-mail, e-contents, blogs
  • Content writing for mobile phone, SMS
  • Slide presentations
Week 2 1-2 Hours Introduction to Advertising
  • Definition, concept, nature and scope
  • Types of advertising and innovations
  • Advertising as a communication process
  • Institutional/Corporate advertising
Week 2 1-2 Hours Advertising Agencies & Campaign Planning
  • Organization structure, pattern, definition
  • Function of different departments of ad agencies
  • Ad campaign: Meaning and Types
  • Setting Objectives
  • Process of planning and executing the ad campaign
  • Types of ad media
Week 1 1-2 Hours Internal Corporate Communication
  • G Role and scope of internal communication with employees
  • Various tools of internal communication - house journal, video magazine, idea boxes, open houses, brainstorming sessions, clubs, extra-curricular activities
Week 3 1-2 Hours Corporate Social Responsibility
  • Defining CSR
  • Role, scope and need for CSR
  • CSR and image management
  • Syntax
  • Event handler
Week 3 1-2 Hours Integrated Marketing Communication
  • Definition
  • Model of Integrated Marketing Communication
  • Types of IMC: Sales promotion, Personal Selling, Event Management, Advertising, PR and Direct Marketing
  • Role of IMC in Product promotion
Week 3 1-2 Hours Marketing Management
  • Core concepts of marketing: understanding the product, product mix
  • Marketing Mix
  • Communication in relations to product life cycle
Week 3 1-2 Hours Brand Management
  • Brand: the concept and meaning
  • Brand awareness, Brand experience, brand equity and brand extension
  • Brand Image
  • Brand promotion: plans and strategies
Week 3 1-2 Hours Event for Marketing Communication
  • Discussing various open source web designing tools & platforms with pros & cons
  • Event as a communication & marketing tools
    • Event conceptualization and planning
    • Customization, programming and service management
Week 3 1-2 Hours Gaining competitive advantage through logistics
  • Productivity and Value advantage
  • Value chain Analysis