SAIKHEDA
Programs

Program Highlights

The program of Bachelor of Arts in Mass Communication is a 3 year undergraduate course.  It incorporates the major aspects of mass media, including the digital and print media along with the learning of mechanism of transmission of information to mass audiences by the students. Thus, the students are required to avail a thorough comprehension of the concepts and expected being ready for the well developed skills required by the industry. This is exactly being pursued at the G H Raisoni University, Saikheda through an updated curriculum, good infrastructure and industrial exposures. The well versed faculties further pave the path of the students to attain well accomplished learning growth.

Course Objectives

The course is so framed that it suffices the student with,

  1. The in-depth knowledge requisite for pursuing work in versatile media organizations
  2. The understanding of the essential skills to assist in working with disparate mass communication tools
  3. The updated information to deal with varied audiences by taking care of their needs
  4. The fundamentals of communication and enhancing the written and spoken skills to employ well on various media platforms
  5. The encouragement of critical thinking, research aptitude, ethics and social responsibility associated with media and its application.

Course Outcomes

After the completion of the program the students will be able to,

  • Avail a functional knowledge of the underlying principle with immense efficiency
  • Gain information on the innovating trends of the media industry
  • Pursue development of sound communication skills and the much required analytical approach
  • Develop the ability to conceptualize, fabricate, design and strategize high quality media content for print and digital platforms
  • Evolve the ability to portray consistent outcomes, taking care of the ethics and the law.

Welcome to the school of thought, where knowledge is the pathway and amenities are the steps to the destination called ‘Success’.